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Events that connect
innovators like you.
There's always something going on at CIC. With a full calendar of in-person and online events, you get plenty of opportunities to meet other entrepreneurs, network, learn, and grow.
You can also contribute with the conversations by sharing your expert knowledge and joining events as a speaker.
About Midday Mindshare
This event is part of Midday Mindshare, a monthly series created for CIC Members to learn, connect, and recharge together. Each month highlights a different topic led by innovators, founders, and subject-matter experts who bring valuable insights to our community. Every session offers fresh perspectives designed to support both personal and professional growth within the CIC ecosystem.
About this session
Bring your lunch and join fellow CIC Members to take a mid-day break, connect with your community, and learn about the role credibility plays in startup success. In a world with over 582 million entrepreneurs, standing out requires more than a strong product — it requires trust. Many founders struggle when investor outreach stalls or customers hesitate, not because of performance gaps, but perception gaps. In this session, we’ll explore the most common positioning missteps that limit startup momentum and share practical strategies to elevate the founder’s expertise and vision — turning credibility into a competitive advantage that attracts investors, partners, and customers.
About Our Speaker:
Parna Sarkar-Basu
An architect of What’s Next and a champion of inclusive innovation, Parna Sarkar-Basu partners with CEOs and
founders of emerging and growth-stage companies to navigate inflection points — moments where decisions
around emerging technologies, market focus and positioning shape the future of their business. As the founder
of a strategic advisory firm, she provides candid guidance to leaders on launching, scaling and revitalizing
companies, while architecting and pressure-testing strategies and supporting fundraising and exit readiness.
Learn more about Parna below:
Leadership & Impact
Parna is frequently invited to speak and moderate executive sessions at various tech conferences and corporate
events and is a regular contributor to Forbes.Com. She serves on the boards of health-tech and robotics startups
as well as various non-profit organizations, providing strategic oversight, governance and risk management
guidance. As a mentor and champion of women in tech, she leverages her business and partnership acumen to
fuel startup success and foster the next generation of leaders.
In her spare time, Parna enjoys hiking new trails and improving her golf game. A mother of two, Parna and her
husband live in Boston.
Awards
A recipient of multiple honors, including Stevie Awards for Women in Business, Global Impact Maker, Impactful
Women in Business and Massachusetts Mogul, Parna has helped propel dozens of tech and non-tech companies
into category leaders in highly competitive industries -- from robotics and artificial intelligence (AI) to software-
as-a-service (SaaS) and professional services.
Beyond $1 Million Podcast
Parna recently launched the Beyond One Million podcast designed to help founders scale their startups from
$1M to $5M in revenue, while spotlighting entrepreneurs from various industries and diverse stages of growth.

Ready to join us?
All CIC members are encouraged to join us for this free event. Fill out the form below to register!
Questions? Reach out to events@cic.com

